Generative artificial intelligence (AI) services are entering a new phase of intense price competition as telecom companies roll out budget-friendly bundled AI services to attract mainstream users. Major global players are also introducing low-cost subscription plans as they accelerate monetization efforts. SK Telecom is using its AI assistant service A. (Adot) as a hub where users can tap into major global AI models, including OpenAI’s ChatGPT, Google’s Gemini and Anthropic’s Claude, under a multi-agent strategy. The company aims to convert A., which has surpassed 10 million cumulative users, into a paid service and is reviewing subscription and bundle options that package premium AI features for a monthly fee. Traditionally, telecom companies have competed by bundling voice, data and entertainment services, but with the rapid use of generative AI services, carriers see AI as a new lever for differentiation and to lock in subscribers. Especially with premium chatbots carrying steep monthly fees, bundled AI offerings can help ease users’ growing fatigue of mounting subscriptions
