Euisun Chung, executive chair of Hyundai Motor Group, has attended a major global economic forum in Washington amid the South Korean automotive group’s growing U.S. investment drive. Chung appeared at the Semafor World Economy 2026, an annual forum hosted by U.S. digital media outlet Semafor, on Monday (U.S. time). He did not respond to questions from reporters regarding specific plans for investment in the United States as he arrived at the venue. The U.S. is Hyundai Motor Group’s largest export market, and Chung is expected to use the occasion to deepen communication with key figures in the U.S. government and business sectors. In a recent interview with Semafor, Chung reaffirmed the group’s plan to invest a total of $26 billion in America by 2028 while emphasizing robotics and physical artificial intelligence (AI) as key pillars of future growth. The forum is being positioned by its organizers as a U.S. version of the Swiss-based World Economic Forum, bringing together top global business leaders to discuss economic strategies and key policy issues.


