With Korean food continuing to gain fans around the world, Otoki is making a direct push into one of Asia’s most influential consumer markets, establishing a new sales subsidiary in Japan as it accelerates its overseas growth strategy. Otoki said Monday that it completed the establishment of a local sales corporation in Tokyo on May 15 and plans to begin full-scale operations after September. The new entity becomes the company’s fourth overseas base, following operations in New Zealand, the United States and Vietnam. Otoki said the Japanese subsidiary will serve as a foothold for expanding its global business and strengthening connections with local consumers in a market widely regarded as a bellwether for food and consumer trends. The company plans to focus initially on instant noodle products while broadening its lineup to include sauces, sesame oil and other food products aimed at Japanese consumers. The move comes as interest in Korean food continues to grow internationally, creating opportunities for Korean food manufacturers to introduce a wider range of products beyond traditiona
