For every local shop — from a tiny convenience store to a major superstore — there is always a dedicated shelf or aisle for bread items. While these mass-produced products are not particularly known for their quality, like some delicacies at premium bakery shops are, their affordability and variety continue to drive steady consumer demand. SPC Samlip, a subsidiary of major food conglomerate SPC, specializes in this commonplace, popular food segment, having introduced all-time-favorites in Korea like steamed stuffed buns and Full Moon cakes. Few would dispute the company’s status as a market trendsetter. The company recently reached a meaningful milestone. One of its latest pipeline products, Soft Cheesecake, is now on shelves at Costco stores across the United States. Its growing presence in one of the world’s largest consumer markets is driven by rising demand. This is the outcome Lee Jin, director of international sales at the company’s Global Business Division, had envisioned prior to launching the product in the U.S., which he referred to as the “major league” for global
