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Finanace

CJ’s role as ‘architect of K-culture’ spotlighted by CNN

A new CNN documentary shines a light on Korean entertainment mogul CJ ENM’s 30-year commitment to culture, examining how the company grew from an early investor into a main builder of “hallyu,” or the Korean wave. The four-part series, titled “K-Everything,” premiered on May 9. Produced and hosted by Korean American actor Daniel Dae Kim and sponsored by Hyundai Motor, the project traces the journey of Korean culture from its roots to its current global standing. In particular, the documentary emphasizes CJ’s foundational role in the film industry, dating back to its 1995 investment in DreamWorks. That move is highlighted as the starting point for a sustainable industrial framework that allowed titles such as director Park Chan-wook’s “Joint Security Area” (2000) and Bong Joon-ho’s “Parasite” (2019) to reach global audiences. As the Cannes Film Festival is underway, the series revisits CJ’s long-standing relationship with the prestigious event. It credits the company’s unwavering support for filmmakers like director Park, whose “Oldboy” (2003) won the Grand

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